Digital Marketing
Your business, your customers and your goals are unique and deserve the right approach. Our strong team of experts will examine your business needs carefully and craft an integrated approach that provides the results you need within a budget you can afford. We do not believe in a one-size-fits-all approach to digital marketing.
Digital Marketing Strategy
The online competition is fierce, so staying on top of search engine algorithms requires constant review, revision and evolution. Our team knows how to keep your website on top. We monitor your website and modify our approach appropriately to keep your business visible and get you noticed.
10 Steps to a Successful Online Presence:
- Identify your business goals
- Identify your target audience
- Develop a visually attractive & functional website
- Create interesting & relevant content
- Set up and nurture social media accounts
- Create ways to get news coverage and web mentions
- Engage your target customers
- Monitor website and social media data
- Evolve, enhance and spread your influence online
- Analyze, adjust & repeat as needed
Inject Success Into Your Florida Business
Success with digital marketing begins by having realistic expectations. There are many factors that go into cultivating a successful business. Market fluctuations, weather events, supply chain issues, and even the time of year can affect the ebbs and flows of local business. The team at Vivid understands these factors and is able to plan for them by developing alternative marketing strategies and keeping our finger on the pulse of the local economy.
Our best advice? Play to your strengths. If your competitor is stronger in one aspect, don’t try to outdo them – lean into the thing you’re strongest in. With that and so much more, we can help.
Direct Marketing Services in Sarasota, Florida
If there is ever such a thing as a “perfect list” of prospective customers that a company should pursue, it is the group of people who have bought from you in the past or have showed recent interest. This group is absolutely worth going after via direct mail with the purpose of reigniting their interest, garnering engagement and providing valuable information.
Examples of direct marketing channels can include:
- Personalized Email Newsletters
- Coupons and Sale Promotions
- Direct Mail
- Custom Online Advertising
- Telemarketing
- SMS/Mobile Marketing
- Pay-Per-Click (PPC) Advertising
- Social Media Advertising
Focus on Solutions, Not Products
When you are carrying out a direct mail, email or targeted social media campaign, it’s usually best to focus on providing solutions to customers’ problems. If you sell clothing, it’s more important to activate a desire in your customer to look good than it is to talk about particulars of the fiber blend in your clothing. If you sell water purification systems for the home, clean-tasting water is a more appealing lead than the mechanics of your activated charcoal filtration.
People buy because they want something to be better; sometimes the details of how that is achieved is just not as interesting as the desired goal.
Meet Your Customers Where They Are – Online
By identifying your target audience and catering to where they are and what they need, your time and money will be used much more efficiently.
Make It Easy for Prospective Customers to Find You
People are online right now looking to purchase a service or product that you offer; do you know where to find them? If you have meaningful or entertaining content on your site, you don’t have to – they’ll find you!
By researching your target audience and developing content that is entertaining or informational, Vivid Studios can help you attract prospective customers by creating a place where they find what they need.
Sell Without Selling
When you know what your target visitors are interested in, you can promote content that will naturally draw them to your site. Sometimes, the easiest way to sell is by not selling; rather, demonstrating your expertise by offering valuable advice and insight helps to prove that you are an expert at what you do.
By continuously analyzing your audience, Vivid Studios can pinpoint what will attract your prospective customers. We are experts who can create keyword-rich, engaging content to attract potential customers.
Pillars of Inbound Marketing
Content – blog posts, white papers, case studies, videos, etc.
Social – lead generation, relationship building, analytics
Search – SEO, search ads, PPC/display ads
Every single thing that happens on the web is recorded or tracked in some fashion. Because the data related to web behavior is so extensive, the skillful use of statistical methods can predict (rather precisely) what people in specific demographic groups will search for on the web on any given day.
We can appeal to your target audience by pinpointing the following demographic info:
- Gender identification
- Age group
- Yearly income
- Geographical area
- Language
- Technology used
- Interests
- Occupation
Build Relationships With Your Target Audience
Social media is the new word-of-mouth. Although social media may not necessarily have a direct effect on your website’s rankings, it is a good way to bring direct traffic to your site. Sharing on social media opens you up to a huge audience that you can potentially convert into customers.
A great way to bring traffic to your site is by sharing useful or interesting information on social media. Don’t get carried away, though. You should only share things that are relevant to your business or industry and it should be interesting. If it’s irrelevant or boring, it won’t appeal to your audience and you’ve wasted your time.
The team at Vivid Studios is skilled in all forms of social media and can manage all of your company’s business profiles and pages. We know what works and what your audience is likely to appreciate. Let us take the guesswork out of the equation for you.
Don’t Be Afraid to Experiment
One of the most important aspects of having an overall effective marketing program for your company is experimentation. The marketing you have done in the past may have worked well and propelled you to your current state, but that does not mean that the Florida business marketplace is not constantly evolving.
At Vivid Studios, we take pride in helping your business succeed. Your future customers will easily find your website at the top of search rankings locally, regionally or nationally because of how we expertly align your offerings with skillful use of SEO, design and messaging with the preferences of your target customers.