Applied to Florida Businesses
Google offers free tools that not only track important data concerning your website traffic and site activity but also offer data and reports, from who visited your site and when they visited to how they got there and how long they spent on the site.
But that’s not all. All businesses can benefit from Google Ads (search and display ads), also known as pay-per-click (PPC) advertising…even having your Google My Business account set up completely and properly is hugely advantageous. You can get it done through our local SEO services.
Google offers so much insight into your site that it’s easy to get lost in the data. To truly take advantage of this powerful tool, you need a team of experienced professionals trained in local SEO services, that can analyze the data and zero in on what is working and what isn’t. The information at the right fingertips can transform your website and maximize your marketing efforts.
Top 6 Insights Revealed By Google Analytics:
- How Your Visitors Arrive At Your Website
- How Visitors Interact With Your Website
- Most Popular Pages or Products on Your Website
- Language and Location of Your Visitors
- Most Popular Time of Day People Visit Your Website
- Technological Hindrances With Your Website
Don’t Ignore Your Website Analytics Data
Many website owners create a Google Analytics account, check it a couple of times and then forget about it. Don’t make the same mistake! This is powerful information that you should certainly be paying attention to – after all, this is Google, the world’s largest search engine, that we’re talking about. The team of marketing professionals at Vivid Studios has the experience and knowledge needed to interpret the data and take actions that will assist your business and best of all we can do it without breaking the bank. Our affordable SEO services can be customized for your business size, needs and budget.
Search Engine Marketing (SEM)
If you decide that pay-per-click (PPC) with Google Ads is something you want to try, Vivid Studios can utilize the capabilities of Google Analytics to work in conjunction with your Google Ads account for even more in-depth analysis and monitoring.
The Vivid Studios team is trained and certified in Google Ads, Google Analytics, and Google My Business. Call on our professionals to get the most out of your marketing efforts.
Google Reviews
Beyond the obvious imperative to be good at what you do and satisfy your customers, it is crucial to your online success to encourage and reward genuine reviews from your customers.
Positive reviews from your customers spread the word that your company is serious about making your customers happy, and they’re the basis for the ranking your business receives on search engine results pages (SERPs). Since search engines’ purpose is to provide quality links that serve searchers, a large portion of what determines your rankings on search engine results pages is based on your review history; it’s a system that is much like a credit history. For this reason and many others, it’s important to not only satisfy your customers but to encourage them to leave an honest review, and to monitor your company’s online reviews diligently.
Benefits of PPC Over Traditional Advertising:
- Budget Friendly
- Precise Targeting
- Increase Brand Recognition
- Trackable
- Drive Traffic to Your Website
Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is a process of helping your website achieve high rankings and traffic using a variety of on- and off-page activities.
The way search engines determine your site‘s search ranking changes frequently. It is a closely-held secret exactly how the rankings are decided, but the results make it pretty easy to understand what each new search engine algorithm is putting emphasis on and what it is not. One thing we’ve learned through experience is that rankings go up and down after each algorithmic update, and it is important to stay on top by constant monitoring and effective tweaking as needed.
Vivid Studios implements the ethical and professional SEO tactics to get your business noticed in search results.
The Role of SEO for Florida Businesses
There was a day, not too long ago, when all you needed for great rankings was an expertly-crafted website with specific on-page elements, such as relevant keywords, that garnered favor from search engines and helped your website rank higher on SERPs (search engine results pages).
Today, things are much more challenging, but you can win the battle for high organic search rankings by providing the kind of new and original content that web crawlers seek. Unique, quality content draws interest and engagement.
SEO plays a large role in the success of many Florida businesses. Local SEO services allow your content to be ranked and seen organically and in your local area. You cannot fake popularity online, but you can create real interest using ethical techniques that genuinely create popularity among your targeted customers. The search engines take notice and reward your site with ever-improving rankings.
On-Page SEO
The Vivid Studios internet professionals know the Gulf Coast of Florida. That makes us uniquely adept at helping your business climb to the top of the local search results. By executing a mix of innovation and tried-and-true on-page optimization practices, we can achieve top local search rankings. We optimize every website we create with location-specific keywords and geo meta tags for maximum visibility.
Off-Page SEO
Many factors outside of your website affect how it ranks on search results. Off-site SEO involves several factors, such as age of domain and number of inbound links, that come together to create a complex framework for accurate search query returns. Search engines use off-page SEO to gauge a website's popularity and credibility. Through various channels and techniques, we position your website to be seen so that natural inbound links will inevitably follow.
Local Search Marketing For Florida Businesses
In business, sometimes it’s the little things that make a difference. Getting found isn’t hard – it just has to be done properly. By listing your website through our local SEO services in the top directories and promoting your business as a local company through social media websites and location-aware applications, Vivid Studios can help you achieve top local search results.
Google and Bing offer free directory listing services. When your future customer is looking for your product or service, the search engines are happy to bring them to your door. While this is widely known and appreciated by Florida Gulf Coast business owners, it is frequently overlooked.
Beware Of Over-Optimization
A key note of caution we explain to every new client is that if you try to optimize for too many keywords, you really are optimizing for none of them. You have to pick the most important phrases and work forward from there.
There is no permanent formula for SEO’s constantly-evolving best practices, but the SEO professionals at Vivid Studios stay up-to-date on all the best techniques to keep you on top of your competition.
Listing your business is free and the benefits are invaluable. Here are some of the top directories to list your business:
At Vivid Studios, we take pride in helping your business succeed. Your future customers will easily find your website at the top of search rankings locally, regionally or nationally because of how we expertly align your offerings with skillful use of SEO, design and messaging with the preferences of your target customers.