responsive website design

What is Responsive Website Design?

When creating your brand’s website, implementing responsive web design is now an essential step. That’s because responsive web design makes it possible for your website to be compatible with a wide variety of devices. 

Adapting to New Technologies

Modern consumers are browsing the web from an ever-growing multitude of devices. Smartphones, tablets, laptops, PCs, even TVs and gaming consoles – and all under different brands. This means that there are thousands of devices out there that can be used to view your website, and they all have different screen dimensions and technical specifications. 

Traditional web design only accounted for sites being seen on desktop and laptop computers. The layout of sites and the features they incorporated worked fine for viewing on these devices, but as soon as mobile browsing became a norm, it caused chaos. 

Mobile users had difficulty navigating websites, and in many cases, couldn’t even see basic features or use them. Website owners had to adapt quickly if they didn’t want to lose business from customers who were visiting their websites via mobile devices. The first solutions involved maintaining separate websites with customized parameters for mobile viewing – obviously not too practical. 

Now, thankfully, the prevalence of mobile browsing has made responsive design standard practice. Responsive websites automatically adapt to the screen dimensions and requirements of any device, providing a well-suited viewing experience no matter what the visitor is using to browse. 

How Responsive Design Helps Businesses

Responsive web design is deployed by using special programming tools and techniques that detect the user’s screen dimensions and adjust displayed images accordingly. Some of the most common of these include fluid grids, flexible visuals, and media queries. 

If you aren’t a programmer, those terms can sound like a lot of mumbo jumbo. But tools like these are essential for building a website that loads fast and stays up to date with the needs of future devices. So when the latest iPhone comes out, you won’t have to worry about whether or not its users will be able to see your site clearly. 

Having a website design that adapts to the viewer is also a key part of providing customers with a seamless shopping experience. They’ll be able to browse through your products and services with ease, and enter checkout or submit a contact form in a snap. 

Finally, responsive design ensures that your website maintains preference in search engines. Google and other top search engines will give higher result rankings to mobile-first websites with responsive features, meaning that when customers are searching for your type of product or service, they’ll be more likely to find you. 

Business Benefits of Responsive Website Design
Additional benefits of applying responsive design to your website


Get Expert Help Developing a Responsive Website Design

Outfitting your business with a responsive website will require the help of a professional who is well-versed in all of the best methods. Fortunately, our team here at Vivid Studios is full of talented programmers and designers with extensive experience creating high-performing, responsive websites for brands of the Florida Gulf Coast. 

We employ Bootstrap standards in all of our web design projects, ensuring everything we build is made to stand up to today’s technological demands. Our approach enables full customization abilities for your website, allowing you the flexibility you need to achieve a unique and effective design. 

To learn more, we invite you to schedule a consultation with our experts. Call us at 941.896.5219 or send an e-mail to

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